Microsoft Advertising Introduces Sponsored Products
Microsoft Advertising, formerly Bing Ads, is presenting two new product offerings: sponsored products and an update from the Microsoft Audience Network.
New Sponsored Products from Microsoft pallow manufacturers to generate more traffic and conversions for their products through better visibility. <>
"With this new feature, our customers can achieve better alignment results in marketing efforts between manufacturers and retailers. Together, the connections they create with buyers work harder to improve performance - clicks, conversions and return on investment. "
Manufacturers using sponsored products will also have access to new reporting and optimization features. Retailers benefit from additional product marketing support with fair distribution costs.
Sponsored products are first deployed in beta only in the United States.
Updates from Microsoft Audience Network
Microsoft Audience Network Product Improvements Include Impressionsns visible and an image download and management tool to make image management even easier.
Later this year, Microsoft Audience Network will be expanded to the United Kingdom and Canada.
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