Instagram wanted to charge for links in the
Instagram is the goose that lays golden eggs for Facebook, its parent company. An application bought with several billion dollars by Mark Zuckerberg, now showing an insolent success . His Stories, initially mocked to take up the concept of Snapchat, are now essential . Without forgetting Reels, new format of short videos to compete with TikTok , the Chinese giant that Microsoft was unable to buy, to his great regret . And on Instagram, many important users will be born, called influencers, who now make the platform a business .
And this business goes through partnerships, and therefore essential affiliate links .
Links that users cannot put in the deion of a post, but that Instagram wanted to pay to get a display, as explained The Verge .
Instagram abandons its idea of monetizing links
This is an idea that could have provoked grumbling from users. That of charging for links added in the deion of a publication Instagram . Because currently it is not possible to drag a link here - only biographies can benefit from it, as well as Stories for people certified by the plFacebook ate-form. And as The Verge explains, it was at a price of $ 2 that the platform was considering charging for adding links in the deions of publications. A patent filed in 2016 and an idea that was not deployed, but abandoned by Instagram
In Instagram's patent is explained that the The algorithm should have been able to detect a link and offer the payment of two dollars for it to be clickable. But despite the filing, Facebook dropped the idea, as explained by The Verge, who decided to contact the company about the matter. The latter simply explained "we do not plan to offer this feature for Instagram".
This feature could have been very profitable , financially, for Instagram. With one billion users listed in 2019, multiplying two dollars by millions of potential consumers offers ahe nice cash flow. But, on paper, the idea is far from good to charge for the simple addition of a link, causing Facebook to abandon the idea.