The difference between good bloggers and great bloggers is that the latter can publish their content in the right place at the right time. Professionals know what message deserves to be born and what message should be put on hold until the time is right.
They also know if a particular content will do better by itself. blog, on Medium or on a site like LinkedIn. They constantly balance, value differentoptions, juggle multiple pieces of content and make tough decisions.
If you want to be a great blogger, you must also be an excellent decision maker and decide:
- If you publish the content where it can reach your target audience
- If the time is right for the content to be published
If you have millions of followers and get thousands of views on your posts, it is natural that you direct all your efforts towards the publication on your blog, right?
There are so many places where you can publish content, from your own blog to self-publishing sites like Medium or LinkedIn and third-party blogs. Here are some factors that can help you determine the placement of content.
Choose the right niche
As a blogger, you need to know how well an article will work on another blog specializing in contentto the particular compared to yours. For example, John Hewitt, CEO and founder of Liberty Tax, chose Inc for publish an article on leadership . It was a good decision because the readers of Inc devour this type of content and their own blog only contains tax content.
In the absence of an organic editorial like John Hewitt, the best solution is to have your content sponsored on better sites. You can use native advertising platforms like Outbrain to get your content from leading sites like The Telegraph, CNN, TIME, and Mashable. This article contains amazing native advertising examples that demonstrate the power of content in the right place.One of the best examples is IKEA, which published a quiz titled 'A to Zzzz bedroom ideas on The Telegraph ' and found an awesome way to showcase their products, albeit subtly.
Choose the right type of content
The second important factor to consider is the type of content. There are different forms of content: visual content, long articles, lists, predictions and roundups. While visual content is best suited for social media platforms, annual gatherings and listicles are well suited for guest posts.
Sometimes you have to make spontaneous decisions. For example, we (at E2M) recently contacted the best content marketers with a few questions. We got an incredible response from over 45 marketers. In tempIf we wanted to, we ended up with an 11,000-word article, which we published on our own site. If the response had been weaker, we would have written a traditional article of 1000 to 1500 words and submitted it to a third-party blog.
Choose the right tone
Keep in mind, the tone of the article decides where it should be published. If you have something to think about or a controversial subject that will make languages move, post it on Medium, LinkedIn and on active communities and forums. This is a great way to get more views for your message. They offer an open discussion ground. Find out how Jason Fried, founder and CEO of Basecamp, captured the eyeballs with this piece on Medium .
People will be lookingIt's not the best Noëlpes pie recipe every year, but that doesn't mean you write about it in February. Common sense, right? However, many bloggers are stuck in a rut and do not understand the dynamics of timing and content. Let's understand what factors affect the timing of content and how they should be taken into account when planning your content calendar.
Most of the time, bloggers jump on a move well after the wagon is gone. Some bloggers still share tips for success on social media when the world is chasing monsters and Olympic medals. Since these teDance lasts only a few days, or even worse a few hours, it is very important that you catch on to trends quickly.
The Twitter feed and hashtags are a great source of news. We also follow a number of popular influencers and people who don't waste a minute tweeting something new, unique and original.
Reddit is the best source for not only knowing what's going on, but also what everyone is saying. The best community and the best discussion on everything and anything!
3) Social listening tools
We use BrandWatch to make sure that we are not only on top of all trends, but can also reach a maximum of influencers who can publish our content. We also use analytics to determine the best time (day of week, time) to post content.
Once you've found interesting topics, don't waste time writing about them, lest you want to be tagged as a blogger myself.
While it is imperative to immediately post content of interest, what about evergreen articles like opinion articles? Every blogger has at some pointgiven writes an opinion piece that can be considered timeless or an electronic book that lasts for years. However, the timing of the publication of this content is very important. For example, posting on global warming in December, a winter month, would be unwise. However, the publication of an article on the same subject on the occasion of World Environment Day will do wonders for the cause of environmental protection.
No matter how good your content is or how much time you spend writing it, the fate of your message is sealed by the hour and where you publish it. Some articles are meant to live on your own blog, while others, like opinion articles, should be thrown to lions, where they can be chosen by an informed audience. Find out what works best for you!
Image credit in the publication: created by the author
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