Have you ever thought about turning your passion into a business ? Many companies offer a wide range of products or services but struggle to become the market leader for each of their offers. Instead of targeting a large population, your idea could focus on a small portion of potential customers. Narrowing your scope gives you the opportunity to be the best at what you do. <- more ->
<- Call to action code -> <- end Call to action code ->
For example, you could combine your passion for knitting with your love of cats and create your own SoulCycle ) A clothing store that sells men's accessories ( Ties.com )
1. A bakery that only bakes cupcakes ( Georgetown Cupcake )
Source: Georgetown Cupcake
After quitting their corporate jobs, sisters Katherine Kallinis Berman and Sophie Kallinis LaMontagne decided to pursue their passion for pastry shop and have opened Georgetown Cupcake. Unlike other bakeries that create cakes.ow and other sweets, their only product is cupcakes and they were able to perfect their recipes by focusing on one type of product.
2. A housekeeping service for college students ( Dorm Mom )
Source: Dorm Mom
Rather than serving a large population of people in need of home cleaning, Dorm Mom's niche market is one for students. offers include dormitory cleaning and laundry services.
3. A hair salon that offers blowouts, no cuts or color ( Drybar )
Instead of giving haircuts, Drybar's services are limited to brushing and styling, and they offer a few optionshairdressing ons . What sets Drybar apart is "based on the simple concept of focusing on one thing and being the best: blowouts.
4. A studio training which only offers indoor cycling classes ( SoulCycle )
SoulCycle is a 45 minute indoor cycling class that sets itself apart from the competition by offering only a specialized spin class. It sets itself apart from other fitness studios because of the dedicated community of cyclists it has built.
5. A clothing store that sells men's accessories ( Ties.com )
On the marketbroader in men's fashion, Ties.com stands out by only selling accessories like ties, socks, pouches, etc. Since their products are a small part of the menswear industry, they set themselves apart from the competition by creating unique and high quality accessories.
By entering a niche market, you will become an expert in your field of activity and you will stand out from your competitors. To learn more, find out how to start a business .
<- -Call to action code -> <- end Code to call to action ->